Your podcast’s lifeblood is the audience. We’ve demonstrated how they can be a source of revenue from buying your products / services to advertisers purchasing a spot on your podcast. Therefore, one of the most important tasks for your podcast management and marketing is to gain a continuous flow of … Read More about 5 Ways To Reach New Audiences With Your Podcast
What Makes a Podcast Interesting to a B2B Audience?
“Always be selling!” It’s been the rallying cry of many old school sales managers looking to motivate their team. You’ve seen this refrain plenty of times on the big screen, too: a smooth-talking sales star like The Wolf of Wall Street manages to unload massive amounts of worthless stock … Read More about What Makes a Podcast Interesting to a B2B Audience?
How To Use SMS Calls-To-Action As Lead Magnets
A podcast will generate a lot of interest in your brand. Many podcasters have noted that leads and business opportunities can spike when starting a podcast. However, those that are interested in your podcast will often not visit your website, or if they do, there is only a 30% chance that they will … Read More about How To Use SMS Calls-To-Action As Lead Magnets
Growing Your Podcast Audience
A podcast is never going to be successful unless you have the audience to listen to it and then take action. As with all marketing and sales, podcasting is a numbers game. The greater your audience, the more reward you will receive back. So you should aim to grow your audience on a consistent … Read More about Growing Your Podcast Audience
How To Create Off-Air Engagement With Your Audience
Podcasts are highly effective because they allow the audience to engage with you as if it is one-on-one. This can be beneficial for numerous reasons. Firstly, it creates an environment where they become ‘brand reliant and loyal’. This means that they are dependent on the information you provide. … Read More about How To Create Off-Air Engagement With Your Audience