Booking Your First Guest: What to Keep In Mind

Baseballs and mitts, lanes and bowling pins, podcasts and guests - they all go hand-in-hand. Let’s say you understand the importance of booking guests and you’ve even booked a well-known guest for a future episode. You’re positioning your podcast for success and setting things up to not only delight Read More about Booking Your First Guest: What to Keep In Mind

The Basics of Selling Sponsorships on Your Podcast

So you’ve built up a large audience of loyal listeners and you want to cash-in on the attention you’ve gathered. You can go to an advertising network and ask them to help monetize your audience, but they take a big cut off the top and you lose editorial control over what goes into your Read More about The Basics of Selling Sponsorships on Your Podcast

Simple Exercises to Getting Your Podcast Voice Right

Whatever your reason for podcasting – whether it’s an additional resource for your customers, a way to bring in new business, or a way to show your enthusiasm for a subject – the most important part is your voice. Other people may come along and talk about the same topics as you or hire graphic Read More about Simple Exercises to Getting Your Podcast Voice Right

4 Steps to Booking Well Known Guests For Your Podcast

In May of 2005, Tom Cruise unknowingly created a new chapter in the book of pop culture. The incident was so well-known that I probably don’t even need to say more for you to know what I’m referring to. Appearing as a guest on the Oprah Winfrey show, Cruise was in a love frenzy over his then-new Read More about 4 Steps to Booking Well Known Guests For Your Podcast

How To Setup A Podcast Calendar

You never want to be late when you are producing a podcast. Audiences expect that your podcasts, like any other piece of digital marketing material, will be released at the same time each week. This is why you have to establish a firm process that allows you to create a podcast and get it published Read More about How To Setup A Podcast Calendar