When you first started your podcast, you might have had visions of sponsors dancing in your head. Wouldn’t it be amazing if you could get Nike to advertise for your running podcast? Or maybe Rachael Ray herself would like to sponsor your cooking podcast. While neither of these scenarios are … Read More about Identifying the Best Advertisers for Your Podcast
The Basics of Selling Sponsorships on Your Podcast
So you’ve built up a large audience of loyal listeners and you want to cash-in on the attention you’ve gathered. You can go to an advertising network and ask them to help monetize your audience, but they take a big cut off the top and you lose editorial control over what goes into your … Read More about The Basics of Selling Sponsorships on Your Podcast
Monetizing Your Podcast With Your Own Products
While monetizing your podcast with quality advertising can offer you a good income, the real revenue opportunity is selling your own products through your podcast. There are many highly successful podcasters currently recording who use this strategy. One example is Denise Griffitts. Her show, … Read More about Monetizing Your Podcast With Your Own Products
Email List Building for Podcasters
Email marketing is one of the best ways to make a sale. Research has found that it is the third best performing sales path after direct visits and organic searching. Therefore, it is important that you build your contacts list all the time to sell your products and services. Generally speaking, … Read More about Email List Building for Podcasters
How to Find Your First Podcast Advertiser
Podcasts are becoming mainstream. 46 million Americans listen to podcasts every month and advertisers are looking to take advantage of this by promoting their brands on various shows. This could be rather lucrative for your business as it becomes another form of revenue. Most podcasters offer … Read More about How to Find Your First Podcast Advertiser