When it comes to promoting your podcast on your website, creating a set of notes is the best way to get it noticed on search engines. No search engine can currently scan and rank audio (or image) material, so the quality of the written content on your website is very important.
There are several tips for creating the best podcast notes, for both how it reads to the audience and how it is read by Google and other search engines. When you implement them, you will find that your content will increase the number of visitors to your website, and direct podcast downloads from your site.
So what are the best tips for creating better podcast notes, summaries and transcripts?
1. Create An Outline
While a lot of people think that this is a waste of time, an outline can be an effective tool for creating your podcast notes and summaries. It helps you see how the podcast was structured and prevents you from missing out on specific topics that might be vital to convey through the online content.
The outline only needs to be brief with topic headers and perhaps the key points mentioned.
2. Create Your Notes As You Listen To Your Podcast On A Computer
Don’t try to create the notes and summaries from memory. You’ll find that you will miss items or create content that is not exactly what is being stated on the podcast. Instead listen to your podcast and directly type the notes on to a computer.
Don’t try to handwrite the notes. This is slower and less efficient as most people type faster than they write.
3. Think About SEO
If you want to be found on search engines then you need to think about SEO. There are several quick search engine optimization tricks you can use that will gain you a quick boost in the rankings. These don’t include keyword spamming, link farming or other black hat techniques.
For reference, you should never have a keyword at a density of more than 3% and ideally it should be around the 1.5-2% mark.
4. Images, Images, Images
Images are worth a thousand words, especially when it comes to online content. The human eye is drawn to them and they can convey the message you want more potently than hundreds of words. So if you have any diagrams that demonstrate a point you’ve made in a podcast, use that instead of writing out the explanation.
5. Call To Action
At the end of the day you want the visitor to your website to take action. Therefore, part of your content needs to encourage an action from them, this can be a sentence at the bottom of the piece or a button somewhere else. It is recommended that you have a social or comment call to action at the bottom of the content and then a podcast download button in the top left of the content (the highest read part of any page).
As with your podcast, where you will extensively edit it to remove or correct mistakes made through production – you need to edit your website content. If you are not confident of creating the content for your audience at a high enough standard, find a professional editor who can improve the content for readability.
When writing content and editing it, always consider the human visitor first before the automated Google index Robot.
7. Be Consistent
In the long term, you need to consider how you want to create your podcast notes, summaries and transcripts. You need to be consistent with your publication style. If you are writing notes with section headers, this should be on all your podcast notes.
Not being consistent can be off-putting to your audience and you won’t receive returning visitors. So always experiment on your first attempt and then settle on the option that you prefer.
Getting your podcast seen can involve creating content online via podcast notes, summaries and transcripts. This can be found and indexed by Google and other search engines better than audio and can be a stepping stone for your audience to download your podcast. Getting it right can be tough, but by following the tips above you can be better prepared.
What writing tips do you have? Are your notes optimized for search engines?
Let us know in the comments below.
- Create your first series of notes for your podcast episodes.
- Publish them on your website.
- Advertise these notes on social media and content aggregator sites.