BOP020: Building a Self Sustaining Show with Tawnee Prazak and John Gibson from Endurance Planet

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BOP020: Building a Self Sustaining Show with Tawnee Prazak and John Gibson from Endurance Planet

 
 
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Your inbox pings with a new message. A company has reached out, asking you to push their product in exchange for a hefty kickback. The only problem? You don’t actually recommend the item in question. In fact, you tried it last month and hated it.

While it might be tempting to accept any advertiser that comes your way, there’s something to be said for the podcast that stays true to the message they present to their audience.

Today’s guests have earned the full trust of their listeners, thanks largely in part to their commitment to only promoting products and services they truly believe in.

Tawnee Prazak and John Gibson are the forces behind Endurance Planet, a podcast focused on runners, cyclists, swimmers, triathletes, and adventure racers. Tawnee is a top-ranked triathlete, endurance coach, and host of the podcast. John, her husband, handles the monetization of the show. Their newest project, Life Post Collective, is a lifestyle community available to members only.

Episode Highlights:

  • The history of Tawnee, John, and Endurance Planet
  • Aligning yourself with your audience while monetizing your show
  • Coaching and consulting
  • Life Post Collective: Endurance Planet evolves
  • Working with advertisers and affiliate programs
  • What does it actually cost to run a podcast?
  • Making a podcast self-sustaining
  • Listener-supported revenue models
  • Finding your voice

Resources:

Check out the Endurance Planet website for podcast episodes, blog posts, and endurance product recommendations. You can also follow the show on Facebook, Instagram, and Twitter.

Visit Coach Tawnee for endurance coaching, consulting, and fitness advice

Life Post Collective

Patreon

 

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