You never want to be late when you are producing a podcast. Audiences expect that your podcasts, like any other piece of digital marketing material, will be released at the same time each week. This is why you have to establish a firm process that allows you to create a podcast and get it published with plenty of time.
This podcast editorial calendar will support you in numerous ways. For instance it will:
- Help you spot steps in the process that are taking more time than you realised.
- Keep you motivated in producing your podcasts even when you’re busy.
- Keep your time free for producing your podcast.
- Give your podcast a professional feel.
There are many tools available that can help you create an editorial calendar for your podcast. One of the best on the market is Basecamp. However, many of these options are expensive and not really worth the expense when other options like spreadsheets are available.
But how do you go about creating an editorial calendar for your podcast? Here is our step by step guide on how to create your editorial calendar.
Step One: Write Down Every Task Involved In Creating And Marketing Your Podcast
You might think you know every process in creating a podcast, but often when you go through it you’ll forget something. At the same time you don’t want to overlook supporting materials like social media, blog posts and other adverts.
Therefore, write down everything that is connected to your podcast from the guest recruitment to the social media promotion.
Step Two: Assign Lengths Of Time For Each Task
Next you need to know how long each task will take for you to complete. It doesn’t matter if it takes you just five minutes or five hours, every second must be accounted for. You might also want to add some time onto each task for the moments when you have a problem and the completion of a task has to be delayed.
At the same time you need to know when everything has to be completed by. So beside each item on your podcast task list, write down a due date at the same time.
Step Three: Assign Tasks To Individuals
If you have more than one person helping you with the podcast, then you need to assign tasks to individuals. This can easily be done, but it is still an important step.
Step Four: Open Up Your Chosen Software
Whether you are using Basecamp or Microsoft Excel, you need to store your editorial calendar appropriately. If it is just you working on the podcast, then a spreadsheet on your computer will suffice. However, if there are numerous people helping you to develop the podcast, then keeping it on the cloud or a shared drive is important.
Step Four: Start From The Publications Date
It is easier to create a podcast editorial calendar (or any other), when you start from the publication date. So create an entry where you have your podcast’s release date and work backwards on all the tasks that have to be created setting aside the required time to complete each task.
As you go further down the list of tasks, you should see the dates and times go further back in time. This will let you know when you have to start thinking about producing a podcast.
After you’ve finished with the production stages of the podcast, think about the post-publication stages and add these; including social media updates, email newsletters or blog posts.
Step Five: Save And Share
Now you have your editorial calendar you can share it with others in the production crew and save it for reference. You can also use reuse the calendar to help you determine when other episodes have to be created, helping you stay focused and on track.
An editorial calendar will help you keep your publication schedule and impress your listeners, return better results from your campaigns and be useful to all in the production team, so they know what they’ve got to do and by when.
Do you use an editorial calendar? How effective do you find them?
Let us know in the comments.
- Create a list of tasks involved in producing your podcast.
- Assign a ‘duration’ for each task.
- Create your editorial calendar.