Podcasting is a great way to reach an audience through an on demand medium. Audio podcasts have the advantage of being easy to consume, and they make great companions while commuting, exercising, or getting work done. Video podcasts are also an option. These are great for shows that have tutorials, lessons, and screenshots. They also make it possible to connect on a deeper level with visuals.
Video Podcast iTunes
If you want to find video podcasts on iTunes, just go to the iTunes store and select podcasts then click on video and you will find several to choose from. A good example of a podcast that is suited to video is MacMost. They feature screenshots and tutorials on getting the most out of your Mac. The information would be much more difficult to convey without the screenshots. Little Adventures, Big Planet is another video podcast that wouldn’t be the same without the stunning footage of animals and nature that they feature.
Benefits of Video Podcasts
Video podcasts make it much easier to communicate visual subjects. Video podcast are also more engaging and relatable. People like being able to look at someone while they are talking and gauge their emotions. It’s also easier to put links in your videos or have on screen aids with additional information. Videos also make your podcast website more user friendly.
Video Podcasts and YouTube
There are hosting, SEO, and search benefits to having your podcast on YouTube. You can host your podcast for free on YouTube and eliminate podcast hosting. If you do this and still want to submit your podcast to iTunes, you will need to use the YouTube channel to create a feed.
If you just want to enjoy the SEO and search benefits of being on YouTube, you can use podcast hosting like Castos and upload your video files there. Then you can let the RSS feed in iTunes update like it normally would, and use Castos Republishing to push your content out to YouTube automatically.
The SEO advantages of using YouTube are two fold.
First, many people just go to YouTube and search for a term. Already being there gives you an advantage of being found.
Second, Google not only likes YouTube, they own it. YouTube videos often rank high in the search engines and outrank other sources. There are also tons of available methods to optimize YouTube videos for additional SEO benefits.
Disadvantages of Video Podcasts
The main disadvantages of video podcasts are time and money. Making a video podcast can take more time and effort to produce. The audio editing capabilities may also be limited because you can’t just cut out big chunks of audio without editing the images. Your equipment cost will also be more. You will need a good microphone that looks OK on camera, and you will also have to worry about lighting and your studio background.
Video podcasts are also less portable and are a little more difficult to consume than an audio podcast. Still you could do what Dave Asprey of BulletProof Radio does and have two versions. He has an audio version on iTunes and a video version on YouTube.
If you want the SEO benefits of having your podcast on YouTube, you can also make special segments for YouTube and have your main podcast be an audio podcast. You can use these smaller video clips to point back to your podcast website and still enjoy some of the SEO benefits of YouTube without making a full out video podcast.
How to Make a Video Podcast
To make a video podcast film your video. Then upload the film to your computer. Use video editing software along with special effects or graphic software to make your video ready for publishing. Use a video encoder to get your video in a manageable size for online viewing. Upload your video to your host and create an RSS feed for your video podcast.
- Record and Film Your Podcast
- Upload to Your Computer
- Edit, Add Effects, and Encode
- Upload to Host – Castos or YouTube
- Create Your RSS feed – manually with YouTube Channel or automatic with Castos
Video Podcast Software
There are a lot of popular video editing software programs that will do everything needed to edit your audio and video, add effects, and encode it for YouTube. You can also find stand alone products for each individual function. Chances are you already own video editing software. If not, you can download free versions of iMovie for Mac or Windows Movie Maker for Windows.
You can also try Apple Final Cut Pro X for the Mac or something like CyberLink PowerDirector, Adobe Premiere Elements or Corel VideoStudio for Windows. You are really only limited by your budget, personal preference, and the learning curve. You can even make a video podcast or an on air hangout with Google hangouts.
Video Podcast Equipment
Obviously, a camera is needed to make video, but audio quality is still important. Plus, the entire visual picture needs to be taken into account. Lighting, background, and appearance of the microphone all matter.
A Lavaliere lapel mic can be a good option if you want a smaller microphone that won’t obstruct the view of your face. You can also use a headset mic or even, our favorite, the affordable hand-held ATR2100-USB microphone.
- JK® MIC-J 044 Lavalier Lapel Clip On Omnidirectional Condenser Microphone
- Rode LAVALIER Condenser Microphone, Omni
- Rode smartLav+ Lavalier Microphone for iPhone and Smartphones
- Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone
Where you plug the microphone in will depend on your camera choice. Most cameras have a 3.5 audio jack and some have XLR jacks, so plugging your microphone into your camera may be a good option that will give you superior sound quality and perfectly synced audio and video.
Another option for recording audio for your video podcast is to connect a mic to an external recorder and then sync the audio and video with your video editing software. This can lead to better audio because you aren’t relying on the camera’s preamps.
Video Podcasting with Portable Recorders
You could use a small recorder like a Zoom H1 to do this. In order to sync the two recordings, record a snap or clap into the Zoom and the camera microphone and use that as a synchronization point. When you are editing the audio and video align the snaps and then mute the camera audio. Also, align the recording rate of your camera and audio recorder. These awesome tips were taken from this article by Daniel J. Lewis on Video Podcasting Equipment. He has a lot of great videos and examples in that article.
Another option is to use a portable recorder like the Zoom H4N as a microphone and plug it into your computer and use your webcam for the video. This will record everything on your computer and the audio and video will be synced. There are quite a few audio and video choices you can make. It really depends on preference, budget, and your ultimate recording goals.
When it comes to video, the lighting matters. You can buy a light kit or experiment with lighting options until you get the right look.
A common lighting technique is three point lighting. This consists of a main light, fill-light, and an accent light. You could also add an additional light on your camera or use lighting and lamps already in the room. The same thing goes for the background of the room. You can make your background as elaborate as a green screen or as simple as a nice safe blank wall. Just be aware that your viewers will get a shot of the background and arrange it accordingly.
There are a lot of camera options. You can use a camcorder or a DSLR for shorter videos. Current smartphones have very good cameras and with certain recording apps, you can get a decent recording on your phone. Webcams are another option and with the addition of recording software and good lighting can offer good results.
There are many different ways to create a video podcast. Whether creating a video podcast is right for you or not, really depends on your time, budget, and podcasting goals.
If you are a video podcaster or have any questions we’d love to hear from you. Tell us about your setup or why video podcasting is working for your genre.
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