How to Market Your Podcast on Instagram

If you’re a new podcaster, you may have glossed over the fact that your show needs its own Instagram account. After all, it’s not like a podcast can take selfies at the beach or snap artsy pictures of its lunch. But if this is all you know about Instagram, you’re missing out on a huge Read More about How to Market Your Podcast on Instagram

Get Rid of Programmatic Ads and Do This Instead

According to an Edison Research study, 17% of Americans over the age of 12 have listened to at least one podcast in the past month. This 2015 statistic is up 2% from 2014’s number of 15%. While that may not seem like a big deal, it means that an estimated 46 million people listened to a podcast Read More about Get Rid of Programmatic Ads and Do This Instead

Using Social Media to Build a Podcast Audience

Your podcast is probably awesome. Your content is relevant and useful, your audio quality sounds perfect, and your guests are always interesting. So why haven’t you hit the million downloads mark yet? Well, probably because no one’s ever heard of you. Unless you’re a celebrity, or make it Read More about Using Social Media to Build a Podcast Audience

The Anatomy of a Great Podcast Episode Title

There is a lot of competition for the attention of podcast listeners, having a great podcast episode title can make the difference between being heard or being passed over. Ultimately, the episode title effects the success of your show. A great title will clearly communicate what the show is Read More about The Anatomy of a Great Podcast Episode Title

How to Use Your Email Newsletter to Distribute Your Podcast

You’ve put some serious time and effort into making your business great. Part of that effort was growing your email list. Showing up in your audience’s inbox on a regular basis is one of the best ways to ensure that your podcast is getting to a solid, dedicated listener base. Here’s what you need to Read More about How to Use Your Email Newsletter to Distribute Your Podcast

The Basics of Selling Sponsorships on Your Podcast

So you’ve built up a large audience of loyal listeners and you want to cash-in on the attention you’ve gathered. You can go to an advertising network and ask them to help monetize your audience, but they take a big cut off the top and you lose editorial control over what goes into your Read More about The Basics of Selling Sponsorships on Your Podcast