A podcast is never going to be successful unless you have the audience to listen to it and then take action. As with all marketing and sales, podcasting is a numbers game. The greater your audience, the more reward you will receive back. So you should aim to grow your audience on a consistent … Read More about Growing Your Podcast Audience
Breaking Down the New and Noteworthy Section in iTunes
If you want your business’ podcast to be a huge success, than there is one place that will almost guarantee it: the New and Noteworthy section on iTunes. This is where iTunes advertise podcasts they believe have exceptional quality and are worthy of their loyal customers’ … Read More about Breaking Down the New and Noteworthy Section in iTunes
Email List Building for Podcasters
Email marketing is one of the best ways to make a sale. Research has found that it is the third best performing sales path after direct visits and organic searching. Therefore, it is important that you build your contacts list all the time to sell your products and services. Generally speaking, … Read More about Email List Building for Podcasters
How To Create Off-Air Engagement With Your Audience
Podcasts are highly effective because they allow the audience to engage with you as if it is one-on-one. This can be beneficial for numerous reasons. Firstly, it creates an environment where they become ‘brand reliant and loyal’. This means that they are dependent on the information you provide. … Read More about How To Create Off-Air Engagement With Your Audience