If you have a podcast but no one is listening, does it really exist? Well, yes, it does. But is it helping you grow your brand, reach an audience, and, ultimately, sell more of your product or service? The simple fact is that you need to have an audience to make your podcast worth the time, effort, … Read More about The Ultimate Guide to Grow Your Podcast Audience
Identifying the Best Advertisers for Your Podcast
When you first started your podcast, you might have had visions of sponsors dancing in your head. Wouldn’t it be amazing if you could get Nike to advertise for your running podcast? Or maybe Rachael Ray herself would like to sponsor your cooking podcast. While neither of these scenarios are … Read More about Identifying the Best Advertisers for Your Podcast
How to Market Your Podcast on Instagram
If you’re a new podcaster, you may have glossed over the fact that your show needs its own Instagram account. After all, it’s not like a podcast can take selfies at the beach or snap artsy pictures of its lunch. But if this is all you know about Instagram, you’re missing out on a huge … Read More about How to Market Your Podcast on Instagram
How to Use Podcast Guests to Expand Your Audience Reach
There are many advantages to having guests on your podcasts. It’s an interesting way to create instant content for your show, and it sure beats going it alone with a 45-minute monologue. It’s also a nice way to meet other podcasters and industry experts. Meeting and talking to guests … Read More about How to Use Podcast Guests to Expand Your Audience Reach
How to Generate Great Podcast Show Notes
Beginning podcasters often groan at the mention of writing show notes. If I wanted to write, I would have started a blog, not a podcast. Ouch, sound familiar? Skipping this crucial step may not only be costing you listeners, it may also be frustrating the few you’ve succeeded to attract. … Read More about How to Generate Great Podcast Show Notes
Using Social Media to Build a Podcast Audience
Your podcast is probably awesome. Your content is relevant and useful, your audio quality sounds perfect, and your guests are always interesting. So why haven’t you hit the million downloads mark yet? Well, probably because no one’s ever heard of you. Unless you’re a celebrity, or make it … Read More about Using Social Media to Build a Podcast Audience