If you take a look at the top performers in sports, business, marketing, and many other fields, you’ll find they all have one thing in common. All of them had a plan. It’s true that they might not have fleshed out every single detail, and they probably had to switch up the plan at some point … Read More about How to Build Your Podcast Editorial Calendar
Podcast Editing Tips to Better Hold Audience Attention
In their school days, almost everyone had at least one teacher that, for the life of them, could never hang on to the class’ attention. You and your friends might have nicknamed this unfortunate educator “the human sleeping pill,” or something equally derisive. It seemed like just walking into … Read More about Podcast Editing Tips to Better Hold Audience Attention
Best Practices for Integrating a Blog and a Podcast
Peanut butter and jelly. Batman and Robin. Jordan and Pippen. These are all famous partners that have combined forces to achieve great things (and plenty of tasty lunches). Podcasting and blogging is right up there on this list of dynamic duos. You already know that. You make sure to include … Read More about Best Practices for Integrating a Blog and a Podcast
How Long Should Your Podcast Be
If you want to engage your podcast audience then there are several elements that you need to get right. One of these is the length of the episodes. This is a tricky subject when it comes to designing your podcast with numerous theories, opinions and evidence on what works best for each … Read More about How Long Should Your Podcast Be
What Makes a Podcast Interesting to a B2B Audience?
“Always be selling!” It’s been the rallying cry of many old school sales managers looking to motivate their team. You’ve seen this refrain plenty of times on the big screen, too: a smooth-talking sales star like The Wolf of Wall Street manages to unload massive amounts of worthless stock … Read More about What Makes a Podcast Interesting to a B2B Audience?
How To Find Your Unique Podcasting Voice
The great thing about podcasting is that your main audience can get to know you, the presenter, personally. Part of this process and the way that they imagine you in their head is through your voice. Research has often demonstrated that the right voice / style can influence how people interact … Read More about How To Find Your Unique Podcasting Voice