Podcasting may be an audio form of marketing that Google cannot index yet, but you can still get your episodes to rank highly on Google. To do this you need to optimize other content for the search engine giants to find your content and direct potential customers to your podcast episodes. Here … Read More about 10 SEO Tips For Your Podcast
Podcast Editing Tips to Better Hold Audience Attention
In their school days, almost everyone had at least one teacher that, for the life of them, could never hang on to the class’ attention. You and your friends might have nicknamed this unfortunate educator “the human sleeping pill,” or something equally derisive. It seemed like just walking into … Read More about Podcast Editing Tips to Better Hold Audience Attention
Best Practices for Integrating a Blog and a Podcast
Peanut butter and jelly. Batman and Robin. Jordan and Pippen. These are all famous partners that have combined forces to achieve great things (and plenty of tasty lunches). Podcasting and blogging is right up there on this list of dynamic duos. You already know that. You make sure to include … Read More about Best Practices for Integrating a Blog and a Podcast
How Long Should Your Podcast Be
If you want to engage your podcast audience then there are several elements that you need to get right. One of these is the length of the episodes. This is a tricky subject when it comes to designing your podcast with numerous theories, opinions and evidence on what works best for each … Read More about How Long Should Your Podcast Be
5 Ways To Reach New Audiences With Your Podcast
Your podcast’s lifeblood is the audience. We’ve demonstrated how they can be a source of revenue from buying your products / services to advertisers purchasing a spot on your podcast. Therefore, one of the most important tasks for your podcast management and marketing is to gain a continuous flow of … Read More about 5 Ways To Reach New Audiences With Your Podcast
What Makes a Podcast Interesting to a B2B Audience?
“Always be selling!” It’s been the rallying cry of many old school sales managers looking to motivate their team. You’ve seen this refrain plenty of times on the big screen, too: a smooth-talking sales star like The Wolf of Wall Street manages to unload massive amounts of worthless stock … Read More about What Makes a Podcast Interesting to a B2B Audience?