If you want your podcast to be a huge success, then you need to attract your audience with a topic they will be interested in. It doesn’t matter what industry you operate in; the truth is that some people won’t be interested in certain sub-topics.
At the same time, there are bound to be niches that you find more interesting than others. If you try to publish a podcast based on a topic you have no interest in, then you may appear fake when speaking and this will likely lead to a poor listener experience.
If this does happen, you will struggle to keep an audience and gain their trust; then they may not wish to interact with you further. This can mean that your audience levels will be low or you have to put extra effort into marketing to maintain audience levels.
Therefore, it is best you always try to find the best topics for your podcast. Here are some questions to help you.
What Do You Like?
The first question should be: what topics do you like. Your performance will be much better if you enjoy the topic you are talking about. To answer this question, there are several sub-questions:
- What are your hobbies?
- What do you like talking about to friends / family?
- What would you like to do even if you weren’t paid for it?
- What subjects do you often get asked to help with?
If you are hosting a podcast with another person then you also need to consider their favourite topics and how they are going to feel about covering certain topics you like. You might need to consider compromising or mixing subjects.
Are You Having Guests?
This is another good question. Podcasts are a great platform for guest speakers but they will want to speak to you about something that is valuable to them. Therefore, you need to consider their expertise and favourite subjects to help determine whether the topic is right for them or not.
By not considering your guests, you will struggle to attract them and this can damage your reputation with those who regularly offer their voice in a guest role.
A good reputation and a strong list of guests can be your best marketing achievement. Guests will market your podcast to their audiences, increasing your downloads and market penetration.
Series Or No Series
Some topics just can’t be done in one episode because there is too much to talk about or there are many different niches within the main subject matter. In these circumstances you need to consider running a series of podcasts where you tackle a sub-niche at a time.
For this you might want to consider looking at the niches and seeing which ones are needed to be done before others are completed. For instance, publishing a podcast about how to use Twitter would be useless if you haven’t published one on how to create your account first.
You need to consider your goals. If you are seeking to educate your listeners on the latest developments you are going to be more news based. Alternatively, if you are selling a product, you need to be covering topics related to the products.
Another good source for topic suggestions is looking for common search terms in your industry. If you find that many people are asking similar question online, then there must be a demand for it and you should try to capitalise on this by answering the question in a podcast. There are many different keyword tools online, with Google providing a comprehensive free version.
Getting the topic right for your podcast is essential. The right topic will attract your audience and could help you with your SEO, allowing you to be found more easily when potential listeners are searching online.
There are several ways to develop topic ideas and what is best depends on preferences of you and your guests, your goals and the format of your podcast.
What topics do you talk about? How did you determine those topics?
Let us know in the comments below.
- Come up with a list of topics for your podcast.
- Invite a guest to your podcast and ask for topic suggestions.