Podcasting is a wonderful way to connect with listeners and get your message across. It’s a convenient, portable, on-demand medium that allows podcasters to speak, connect, and engage with listeners on their terms. Bloggers, marketers, and people with a story to tell are all enjoying the benefits of podcasting.
It’s also not that difficult to get started. A bare bones setup could consist of a microphone, computer, and recording and audio editing software. Even though, the barrier to entry is small, producing a quality podcast on a consistent basis takes a lot of time and effort.
Things like audio editing, noise reduction, equalization, and leveling can double or triple the time that it takes to produce a podcast. You may also want to add an intro, outro, or advertising in your show. There is also the administrative task of converting your file to an mp3 format, uploading it to your media host, and creating shownotes and episode images.
The post production process can turn your fun podcast show into a long and drawn out process. When your time and energy could be better spent on creating compelling show content and subject matter, finding the perfect guests, and promoting your show. In most cases, the opportunity cost of producing your own show far outweigh the monetary cost of hiring a reputable podcast editing service.
At Podcast Motor, we have a staff of trained professionals that will not only take care of everything, but our team can ensure that your show will have the highest quality audio possible. We take care of things like tuning, mixing, leveling, and background noise. We add intros, outros, and music to give your show that professional polish.
We can design custom cover artwork and/or custom episode art. We create detailed shownotes that feature introductory paragraphs, background information on your guest, links to tools and resources, and other features or formats that you may want. Some of our shows feature timestamps or have entire transcripts. We will work with you to mold an appropriate shownote format. We have skilled writers, graphic artists, and transcriptionists on our team that are flexible and willing to make your show as unique as you are.
Our professional team has decades of combined experience in audio editing, podcasting, radio, and production. We have our own podcast, and our Founder, Craig Hewitt, is a podcaster and entrepreneur that is always looking for ways to improve Podcast Motor and innovate the podcasting and podcast promotion industry. We also have a responsive team, and our amazing Producer, Becky Boylstein, a radio veteran herself, is the glue that holds us together.
We take the weight off of your shoulders, so you can focus on what really matters. Just record your show and drop the raw audio files into our shared dropbox folder, and we handle the rest. We offer a range of services, from Podcasting Essentials to our Concierge Service to New Show Setup and Launch. We may also be able to create a custom package that will fit your podcasting needs.
We have launched and produced hundreds of shows and currently have many very well known podcasters on our client list. If you have an established business or blog and want to add a podcast to your content marketing efforts, we can help. If you are a new VC funded or bootstrapped startup, we can help you get your podcast off the ground and consistently produced and published.
6 Reasons Why It Pays to Have a Podcast Editing Service
The best reasons to have a podcast editing service are to save time and money, but quality, consistency, focus, and the all important opportunity costs make a difference. My favorite founding father, Benjamin Franklin, said that, “Lost time is never found again”, and he couldn’t be more right.
Everyone is searching for ways to save time, manage time, and squeeze more out of the 24 hours each of us have everyday. There are countless blogs, apps, and techniques for and about managing and saving time and being more productive. Focusing on the actual podcast content and delivery, and you leaving the time consuming post production work to us makes a lot of sense.
Focus and Time
The late Steve Jobs said, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
We all know that to do something well, you need a singular focus. Focus is the biggest obstacle and the biggest tool for achievement. Focus is really the key to success in any endeavor from being a better parent to being a professional athlete. Allowing yourself the time and energy to focus on the content of your show without being distracted by hours of post production tasks will pay for itself.
Quality and Consistency
We are professionals, and we make sure your podcast is the highest quality possible. We have several quality control checks in our process. Our experienced audio engineers pride themselves on perfecting the sound quality and presentation of the podcasts we produce. Our writers are always trying to improve their techniques, and they add another layer of quality control when they listen to the newly edited shows to produce the custom show notes.
If any glitches or weird sounding audio shows up, we red flag the show and send it back to editing to make sure it sounds as good as possible. Before everything is uploaded and published or published as a draft, our producer or another team member gives it a quick once over just to make sure nothing has been overlooked. We are also open to communication and feedback, and we are very responsive to our clients needs. Producing a quality product on a consistent basis takes a lot of time and effort. We can help make it happen.
Opportunity Cost and Money
The one thing I remember from my economics class is opportunity cost. It means a benefit that a person could have received, but gave up, to take another course of action. This is a true concept in all walks of life, but it definitely applies when it comes to deciding whether to use a podcast editing service. Quality podcast editing comes at a price, but it pays for itself with the time saved.
A busy person with a show to do and a business to run doesn’t have the time to spend on basic editing and administration work. Your time is more valuable than that. Saving a few hundred dollars by doing all of your own editing and administration could prevent you from focusing on promotion, branding, or creating a high level strategy.
If you have no business and no budget, then a do-it-yourself approach might be fitting. But, if you have a budget and time is at a premium, you can always calculate the hourly rate that you earn and multiply it by the time it takes to produce your podcast. That will make your decision easy, because math never lies.
Let’s Get Started
If you’ve been on the fence about whether to start a podcast, or whether to get help with your existing show, we’d love to hear from you. Drop us a line so we can hop on a quick call to chat through your show’s goals and what we can do to help make those a reality.